Define & Justify Information Architecture
Your Website may be a potential customer's first point of contact with your business. What kind of impression does it make?

I identify problem areas and offer solutions to improve the user's experience of your website and organization.

• Define Your Goals
  Every Web site has a purpose, a motive, a driving factor. These are your goals.
  If you list these appropriately and reflect on them during the rest of the process, the odds of success are much higher.
  
  
• Gather Information
  Gather as much information as possible, The more information gathered, the better. Even if it is significantly more than needed. What isn't as powerful or effective can always be discarded later.
  
  
• Organize the Information
  Divide the information into groups of similar themes. Give each group a name that encompasses everything in the stack. The goal of organizing the content is to avoid unnecessary deep links. Ideally, users should be able to find any piece of content on your site with no more than 3 clicks.
  
  
• Designing for Your Goals
  Find a design that focuses on the navigation. Define a navigation for the user while making sure that it will be easily accessible to the average user and doesn't intrude upon the content.
  
  
• Backend Planning
  Backend is extremely important and must be planned before the HTML development can begin. What sort of functionality does the site require? Will it require a custom-written backend application to run on the server. Will the content/pages be static or dynamic?