Develop and implement effective online strategies.
Identify key information technologies for gathering, storing, accessing and disseminating information across the business.

Facilitate communication between web content providers and editors, and those responsible for overall web architecture, hardware, software.

More generally, effective content management systems support an organization's business processes for acquiring, filtering, organizing, and controlling access to information.
Coordinate web projects across departments
Maintain a consistent look and feel throughout all web properties
Working with a cross-departmental team, maintain and develop the master content calendar for all web properties
Copyedit and proofread all web content
Oversee freelancers, including writers, copyeditors and community outreach organizers
Keep current with emerging web technologies through relevant blogs, listservs, and events
Assure web-based information is archived for future needs and reference
Track and report on all site metrics
Work cooperatively with key team members, clients and vendors