Polo Ralph Lauren Corporation - Lyndhurst, NJ
^{Retail Human Resources - Retail Communications
Interactive Communications Developer
11/2003 – 5/2008}

Designed a scalable, available and highly successful web content management system (CMS) exclusively used for all workflow communications between PRL Corporate and Retail stores. The PRL Retail Intranet consisted of more than 10,000 viewers across 10 websites with over 70 content managers that interacted with a global client-base of approximately 300 locations.

Developed module applications such as a website manager, user manager, template manager, document manager, form manager, training manager, project manager, survey/poll manager, store task/compliance, help desk, newsletters, calendars, photo galleries and PRL Retail store location/information maps.

Managed the strategic planning of workflow communications by creating an information architecture that organized assets, simplified interaction, maximized efficiency, streamlined processes, improved productivity and executed quality standards that increased customer-focus, reduced operating costs and strengthened both the corporate and divisional brand identities.

Produced technical training materials for a wide variety of applications. Managed software projects, business partner expectations and content manager training/support. Collaborated in the drafting, editing and production of HR internal communications. Coordinated the creation, analysis and reporting of opinion surveys. Executed internal brand identity and style definitions by creating style guidelines, graphics, presentations, document templates, logos, interactive CD’s, posters and newsletters that communicated critical information while appropriately representing the PRL brand.

Unicom Electric, Inc. - City of Industry, CA
^{Web Development Manager
10/2001 – 4/2005}

Developed a manageable, intuitive and visually appealing 100+ product catalog website that was updated using a back-end web administration system, sales lead tracking and where to buy database. Executed and tracked highly successful targeted email, search engine optimization (SEO) and web marketing campaigns. Assisted in the development of product surveys, user/installer training, technical writing, sales marketing collateral and product packaging for computer networking products.

Synergy Ventures - Encino, CA
^{Web Marketing Manager
08/2000 - 10/2001}

Managed targeted online sales and marketing campaigns. Produced micro-sites, targeted email, banner-ads, search engine optimization (SEO) and vertical marketing. Collaborated in the development of a banner advertising metrics tracking solution. Developed an Extranet that presented client marketing campaign data. Designed the company logo, website and marketing collateral.

Nowcom Corporation - Los Angeles, CA
^{Web Producer
10/1999 - 06/2000}

Produced websites for the software, automotive, insurance and car rental industries. Developed information architecture and user interfaces for software. Managed over 50-hosted websites, SEO campaigns, web marketing programs, client/business partner expectations and designer/programmer interactions. Re-designed corporate/business partner identities, sales collateral and websites.

Design Teal Advertising - Los Angeles, CA
^{Web/Print Designer
05/1999 - 10/1999}

Designed websites and collateral for a variety of businesses. Assisted in the development of the company website and created an interactive portfolio to support sales. Teamed with designers to conceptualize and create marketing strategies, brand identity and marketing collateral. Managed projects, data servers/backups and client workstations.

National Museum of Catholic Art & History - New York, NY
^{Marketing Manager
08/1998 - 04/1999}

Managed the design and production of marketing and event collateral used to support the business objectives of the museum. Designed the website, magazine, posters, logo, marketing collateral and photographed artwork for insurance purposes. Directed temporary employees during marketing campaigns. Assisted with coordinating and organizing museum events.

Jeff McKay Advertising - New York, NY
^{Graphic Design Intern
07/1998 - 10/1998}

Assisted in the production of ad agency marketing campaigns for the fashion industry. Worked closely with art directors on photo shoots, film processing, color correction, Illustrator paths, page layout, ad mock-ups, package creation, product merchandising and event planning.